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VirtualGym TV was a live broadcasting and on-demand online gym, which provided access to hundreds of exercise classes.〔()〕 The company was created to help address the global obesity crisis, which faces the UK, and the wider general population. Almost 1 in 4 adults in England are currently obese, and if this pattern were to continue in this current manner 9 in 10 adults will be overweight or obese by 2050.〔()〕 One of the key reasons for this is that more than 85% of the adult population, either can't, won't or don't visit a gym or health club in order to participate in regular exercise.〔()〕 The typical barrier reasons to participation are personal reasons such as privacy, self-consciousness, intimidation, cost, flexibility and geography. The "delivery solution" from VirtualGym TV is designed to permit on-demand access to exercise to eliminate these participation barriers. The company reached out to an audience of in excess of 130,000 retail and corporate users. The company has now been struck off!〔UK Companies House〕 ==History== The idea was founded when the now Managing Director, Richard Davis (who found himself clinically obese), was having a conversation with a high level instructor colleague, where at the time, the only real options were to either create a Fitness DVD and distribute it in the normal way, or to broadcast on the television. Coming from a background in Employee Benefits (selling insurance to suckers), Davis developed what is primarily a corporate benefit for large scale, fragmented workforces, but is accessible by the wider genera public as well.〔(【引用サイトリンク】title=Login )〕 The company had continued to grow and by the summer of 2008 it formed a strategic alliance with the major sportswear manufacturer, Asics.〔()〕 More recently, they had achieved approval from the Department of Health and are a delivery partner of the Change4Life and MoreActive4Life social obesity campaigns (NHS) before they closed down. They also worked in partnership with their alcohol limits campaign, and the business awareness campaign with the FIA (Fitness Industry Association). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「VirtualGym TV」の詳細全文を読む スポンサード リンク
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